Krispy Kreme Follow-up - Marketing Analysis

Today, White Brook Capital published a short follow-up on Krispy Kreme that was part of our initial analysis of the company.

It identifies opportunities the Company can improve their go to market activities.

https://www.whitebrookcapital.com/investment-theses/krispykreme

While we don’t believe our concerns move the needle in the short term, we believe it will longer term as the brand is introduced nationwide to more new customers. We’ve expressed our concerns to the Company, and they were amenable to our feedback.

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